Rancho Cordova, Calif. — Cinema market share leader Barco continues to rapidly grow its industry-leading laser projection footprint, securing Starlight Cinemas in Southern California as its latest customer with an installation at its Dos Lagos 15 theater.
Already a satisfied customer of Barco’s xenon projectors with dozens of units installed across its circuit, Starlight Cinemas has made the move to laser projection to offer customers a premium moviegoing experience. Cinema integration partner Moving iMage Technologies (MiT) secured and installed the project, which is targeted to “go live” in late October.
“As the region’s premier theater chain, we are committed to offering our guests the ultimate in cinema entertainment,” comments Gary Wallace, chief of Projection and Sound for Starlight Cinemas. “Barco’s laser projection elevates the caliber of our movie showings and allows us to maintain our competitive edge in the market. We look forward to promoting this quality advantage to our guests.”
Superior image quality and the brightest 3D
Starlight Cinemas selected the Barco DP4K-45L ultra-bright, 6P laser cinema projector to illuminate its 68-foot screen in an extra-large auditorium suited to deliver premium movie experiences. The projector was chosen especially for its ability to deliver a radically improved 3D movie experience, which relies on extreme brightness levels to ensure superior image quality.
“Barco fully integrated laser projectors offer the brightness needed to show movies in their best light,” comments Bevan Wright, executive vice president of operations at Moving iMage Technologies. “It’s the only way to achieve the brightness levels needed for high-quality 3D movie presentation.”
Barco leading the way in cinema laser projection
Barco is the market leader in laser projection with already more than 60 theaters committed to be equipped with Barco’s Flagship Laser DP4K-L products by the end of 2015. Barco’s success in cinema laser projection is
based on the very strong value proposition Barco laser offers to the exhibition community: a major step up in the audience experience at very competitive prices. Offering a unique combination of superior image quality, unmatched 3D brightness and low TCO, Barco laser projectors give exhibitors the opportunity to create a differentiating premium movie experience at a very attractive TCO.
“Our laser projectors are setting the standard for image quality, while enabling simplified operations and reduced operating expenses,” comments Stijn Henderickx, VP Cinema for Barco. “This makes them an attractive investment for forward-thinking exhibitors like Starlight Cinemas, who are committed to premium movie presentation.”
About Moving iMage Technologies
Moving iMage Technologies is a manufacturer of standard and custom designed equipment and high level distributor of technology and equipment to the Motion Picture Exhibition industry. We offer a wide range of products and services such as custom engineering, systems design, integration and installation, digital technology solutions for 3D, digital cinema, audio visual integration, and, through our Rydt Entertainment Systems Division, turnkey FFE solutions for new construction and remodels to include procurement, design, consulting, installation and project management.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.
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